We all want life to be more Juicy… So why aren’t people and enterprises Juicier?

BEAM, inc
11 min readAug 2, 2022

JUICY — Richly interesting, engaging, compelling, fulfilling, tempting, appealing, seductive, tasty, colorful, rewarding, fascinating, brimming with life.

Juicy is biting into a ripe, rich peach and having the sweet juice run down your arm.

Love, laughter, and warm conversations with close friends are juicy.

Fun, creativity, and deeply felt experiences are juicy.

Doing the work that feeds your soul and utilizes the best of what you can contribute to life is juicy.

In a late-night discussion over a couple glasses of exceptionally good single malt scotch, my good friend Dr. Fred Mitouer and I discussed the question, “Why don’t people choose a juicy life when they have the opportunity?”

Before I share our discussion insights, let me introduce Fred to you. People from around the world come to him and his global network of practitioners to discover how, through his unique bodywork therapy, one can release the life restricting limits of past wounds and old stories that hold them in a prison where the doors are locked from the inside.

In the breakthrough work Fred calls Somatic Agency, people can discover their own uniquely authentic power and create personal…

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BEAM, inc

BEAM, inc. is a San Francisco based international consulting and design firm dedicated to creating value and enriching life. http://www.beaminc.com/