To get leaders to create more value than they capture, they have to have a mindset and strategy of future shaping. They have to do what Jobs did at Apple…Zoom out to see the the picture and connect things others don’t and then Zoom in to create the design and innovation processes that create value. We show both client companies and investor groups, including PE firms, how to do this. The result is value creation and company valuations that always exceed others by high multiples. Only when leaders truly understand future shaping can they truly create value.