The CEO of a client company gave us carry bags for our iPads that have printed on them… “Idealism is underrated”. Tim’s interview underscores this beautifully.

Idealism— “the attitude of a person who believes that it is possible to live according to very high standards of behavior and honesty” (Webster Dictionary). Yes, it is possible and, in a period of corporate cynicism and political demagoguery, more necessary than ever.

Idealism, further defined— “a theory that the essential nature of reality lies in consciousness” and “literary or artistic practice that affirms the preeminent value of Imagination”.

Put it all together — High standards of behavior and honesty, Consciousness, and Imagination. A good formula for better business and a better society.

Yep, we have a “Deficit of Idealism” and, unfortunately, “Idealism is underrated.”

AND we have it within our power to change this.

BEAM, inc. is a San Francisco based international consulting and design firm dedicated to creating value and enriching life.

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