Taking on the truly challenging and worthwhile is not for the faint hearted but thank God there are people like Seth Sternberg who see this as exciting and essential.

We have millions of trivial apps, products and enterprises that mean little now and will mean even less in the future as they rapidly disappear into the dustbin of inconsequential endeavors.

Is this how we are meant to spend our lives?

Playing the infinite game, as caring is, will take nothing less than everything…but isn’t that why we are here, to spend all we have to offer?

It is good to hear Honor’s story so that we can be reminded to ask and answer these questions for ourselves. Thank you!

BEAM, inc. is a San Francisco based international consulting and design firm dedicated to creating value and enriching life. http://www.beaminc.com/

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