Some Businesses Are Going to Emerge from this Crisis Better Prepared for the Future than Ever… Why Not Yours?
Our latest crisis…the Coronavirus… is first and foremost a devastating human health crisis and we hope it passes quickly with minimal impact to health and wellbeing.
But this crisis is about more than health. Like other crises, it also deeply impacts people who work and the companies where they work.
Depending on how you respond, a societal and business crisis can be seen as a terrible destroyer only or it can also be seen as a new opportunity for resilience and regeneration. With the right mindset, any crisis can be viewed as an invitation to make our businesses and our world better.
Some of our biggest and best companies from the past were birthed in times of crisis — Recessions, Global Depressions, War. Here are just a few — Disney, HP, General Electric, General Motors, FedEx, Microsoft.
And in times of great challenges, resilient existing companies reinvent, redesign and regenerate their business to come back stronger than ever. Under the guidance of CEO Alan Mullaly, Ford used the Great Recession to rethink and innovate the company. Thanks to its creative refinancing and business model change, it was the only car company that didn’t need a bail-out.
