Excellent article! Behind all the specifics of tech manipulated choices in the article is the deeper question of personal agency that Tristan briefly brings up. Life is a series of choices. What we are experiencing right now is a culmination of the choices that have been made, either by us or by others. If we want personal agency, we have to be conscious of these choices as we journey through life and we need to understand our primary decision filter for making the choice. For us in our business, our primary decision filter is…”Does it create value and enrich life”…if it doesn’t then it is not a good choice for our business. Others may have other filters… “Will it maximize shareholder value” or “Will it take us closer to our goals?”…each business and each person has to set their primary decision filter for themselves and consciously use it if they want their choices to be their own.

BEAM, inc. is a San Francisco based international consulting and design firm dedicated to creating value and enriching life. http://www.beaminc.com/

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