Design Thinking <—> Design Doing


1. Ask the Wicked Question

“If I had only one hour to solve a problem, I would spend up to two-thirds of that hour in attempting to define what the problem is.” — The Head of the Industrial Engineering Department of Yale University

“It’s not that they can’t see the solution. They can’t see the problem.” — G.K. Chesterton

“Always the beautiful answer, who asks a more beautiful question.” — e.e. cummings

2. Immerse yourself in their reality

“You don’t create value by solving symptoms. You have to aim innovation at solving underlying causes.” — Mark Payne, founder of the innovation firm Fahrenheit 212.

3. Leap into the Future

How will our moonshot create value and enrich life?

4. Prototype Solutions

Work in a Cycle



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